It’s no secret. We live in a digital age that is becoming more and more visual. People like to scan articles rather than reading. Content is king, but unless that content contains pictures? It’s quickly passed over.
We see daily the growth that platforms like Pinterest are experiencing and many of us are noticing that our stats reflect that growth. When my incoming traffic made the switch from mostly Google searches to mostly Pinterest clickthroughs I knew it was time to change something.
Is it time for you too?
What does a Pinterest friendly blog look like?
It has lots of pictures, of course! Not only that, it has good looking pictures. Your ability to take or find beautiful images for your blog can make or break your site.
At least one image in your post is ready to be pinned. What I mean by “ready to be pinned” is that the image has text on it, which explains where that image will link back to. Most people browsing around Pinterest don’t take the time to read the description with the pin. If they do, and they repin it, chances are they’ll come back later and forget why they pinned it in the first place.
Images with text on them get repinned like crazy. Do yourself a favor and make sure you have a Pinterest-optimized image in every post.
The featured image is selected in your post editor. This really should be the Pinterest ready image, with text. However, some themes require a specific size or shape for the featured image. In that case, make and upload an image with text in the required size. But always, always, always set a featured image. A lot of Pinterest tools, buttons and bookmarklets will choose the featured image by default so you definitely want to have it set up for each post.
Images have alt text specified. This is really important. Most pin-it tools and buttons pull the description for the pin right from the alt text of the image. If there isn’t any alt text, they may use the title (which is sometimes also the file name.) Take the time to add some good alt-text so that people pinning images from your site don’t have to type in a description for the image when they pin it.
See the image to the right? It has the file name and image credit, but having no text on the image and no description means I have no idea where that image would take me if I clicked on it. Is it a tutorial for coloring your hair? Or how to make a ponytail? Or is it just a pretty photo on Flickr?
Pinterest Tools for WordPress
Verify Your Website on Pinterest – This is a really simple action that will tell Pinterest you are the owner of your domain. It will also show your domain as verified on your profile.
Rich Pins – The process looks and sounds daunting, but setting up Rich Pins for Pinterest is not that hard and it’s completely worth it. Look how nice this pin looks… complete with some of the ingredients listed so you know before even clicking through whether or not it meets your dietary needs. If you’re going to have recipes on your site at all, use Rich Pins and use a recipe plugin that is schema.org AND hRecipe compliant so your recipes look awesome on Pinterest and in Google search results. How to get rich pins.
Pinterest Widget Builder – Pinterest offers several buttons, widgets and tools to embed pins, boards and profiles on your blog. There are some pretty nifty tools to help you create pin-it buttons that appear when you hover over an image. Best part? These tools are free.
PinButton Attraction – This is a premium WordPress plugin that adds a pin-it button to your photos. You can select whether or not to use it on a per-photo basis, or you can completely disable it on a post-by-post basis if you wish. I use it on all of my sites and I feel it’s well worth the price. I’ve tried a lot of pin-it buttons and PinButton Attraction is my favorite.
Make sure you know and understand Pinterest Etiquette. It will help you create a Pinterest-friendly blog.
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