Things I Learned from
I’ve been a fan of Jon Acuff since I heard his opening keynote speech at BlissDom last year. I was so excited when I learned he was returning this year and feel so blessed to have spent some time with him, attend his #5club meetup and hear his closing keynote speech. If you haven’t already, read part one in this series, then come back and read these social media tips from Jon Acuff.
Things I Learned About Social Media from Jon Acuff
Social Media: Pick the two platforms that work for you and focus on those.
This was huge for me. As the owner of MomPrepares.com which has become quite popular, I often find myself discouraged that our Google+ and Twitter communities haven’t grown like our Pinterest and Facebook communities have and I wonder if we should spend more time building them, or forget them altogether. Jon recommends having your username at all the platforms and signing up for the new ones as they launch, but he says to hold your space, sit back and watch how they develop before wasting your time trying to build an audience there. Then figure out the two platforms that your readers engage with you the most and focus your attention there.
Know Why You Use Each Platform
Without focus and purpose, social media is a waste of time. Know your audience and the platforms they use. Is your purpose to engage, promote, or both.
Make the Platform Obey Your Strengths
Do not become a slave to social media. Find what works for YOU and do that, even if it’s not the most popular way to use the platform.
Twitter Tips from Jon Acuff
Move the RT or via to the end of the Tweet.
Your followers know you, like you, and want to read what you have to say and share. Having the RT @TwitterID up front can cause some people to skip the tweet altogether. Give credit, but do it at the end so people have a chance to see what it is you feel is important enough to share before distracting them with an @ or hashtag.
Never Use Software that Notifies You of Unfollows.
This is a trap I’m really glad I never fell into. Our minds feed on negativity and knowing when people un-follow can wreck our esteem and cause us to go into a tailspin trying to figure out WHY someone would do such a thing. Jon recommends using tools like TwitterCounter.com to learn: How did something good happen and how can I repeat it? Focus on what people like, and how you can provide more of the same. Spend you energy growing your platform instead of worrying about the few people who part ways.
Tweet Each Post Three Times.
I fall behind on this, but Jon’s advice to continue sharing a post throughout the day or week is something I’m going to put into practice. The truth is, people aren’t on Twitter 24/7 and we need to be active there at different times of the day. So long as you’re engaging and interacting between tweeting your own links, sharing the same article multiple times is fine. Twitter is a huge place and it’s not likely the same person is going to see you post it twice!
The First Time You Tweet, Say “New Post.”
Go ahead, tell people you’ve got net content!
Follow @JonAcuff on Twitter
Jon Acuff: Instagram is All or Nothing
I hadn’t thought of it this way, but he’s right! You can’t choose to follow only certain boards like Pinterest, you don’t have FB algorithms deciding what’s important to you and you don’t see just the latest updates like Twitter. No, with Instagram, once you follow someone you see ALL of their updates in your feed. So, keep this in mind when you update. If you use Instagram only for personal reasons (like me) you won’t have to worry so much, but if you’re using it to promote your site, book or product and people follow you assuming that’s the kind of content they’ll get, pictures of your morning coffee or your new pedicure may annoy them.
Pinterest Tip from Jon Acuff
Start broad, then specialize. In Jon’s case, he started with a nerd board, then looked back and noticed he had a couple different themes going on, so he now has created additional boards just for those things. We do this with MomPrepares.com and it’s worked well for us too!
How Do You Leverage Your Social Media Platforms?
I’m a web developer. I code daily and engage on social media rarely. I love learning new things about social media and how to engage with my audience! Share your tips!